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SEC FORM 4 SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
 
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
NBC Universal, Inc.

(Last) (First) (Middle)
30 ROCKEFELLER PLAZA

(Street)
NEW YORK, NY 10112

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
VALUEVISION MEDIA INC [ VVTV ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
06/26/2006
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Series A Redeemable Convertible Preferred Stock (1) 06/26/2006 J(2) 1,206,258 (1) (1) Common Stock 1,206,258 (3) 0 D(4)
Series A Redeemable Convertible Preferred Stock (1) 06/26/2006 J(2) 1,206,258 (1) (1) Common Stock 1,206,258 (3) 5,339,500 D(5)
1. Name and Address of Reporting Person*
NBC Universal, Inc.

(Last) (First) (Middle)
30 ROCKEFELLER PLAZA

(Street)
NEW YORK, NY 10112

(City) (State) (Zip)
1. Name and Address of Reporting Person*
National Broadcasting CO Holding, Inc.

(Last) (First) (Middle)
30 ROCKEFELLER PLAZA

(Street)
NEW YORK, NY 10012

(City) (State) (Zip)
1. Name and Address of Reporting Person*
GE CAPITAL EQUITY INVESTMENTS INC

(Last) (First) (Middle)
120 LONG RIDGE ROAD

(Street)
STAMFORD, CT 06927

(City) (State) (Zip)
1. Name and Address of Reporting Person*
GENERAL ELECTRIC CAPITAL CORP

(Last) (First) (Middle)
260 LONG RIDGE ROAD

(Street)
STAMFORD, CT 06927

(City) (State) (Zip)
1. Name and Address of Reporting Person*
GENERAL ELECTRIC CAPITAL SERVICES INC/CT

(Last) (First) (Middle)
260 LONG RIDGE ROAD

(Street)
STAMFORD, CT 06927

(City) (State) (Zip)
1. Name and Address of Reporting Person*
GENERAL ELECTRIC CO

(Last) (First) (Middle)
3135 EASTON TURNPIKE

(Street)
FAIRFIELD, CT 06828

(City) (State) (Zip)
Explanation of Responses:
1. The Series A Redeemable Convertible Preferred Stock is convertible into an equal number of shares of the Issuer's Common Stock and is subject to mandatory redemption by the Issuer on the 10th anniversary of its issuance or upon a "change of control" at $8.29 per share plus declared and unpaid dividends.
2. A wholly-owned subsidiary of NBC Universal, Inc. ("NBC") sold the shares to an affiliate, GE Capital Equity Investments, Inc. ("GECEI").
3. $12.75684 per share.
4. Directly owned by NBC through a wholly-owned subsidiary. See Exhibit 99.1, incorporated by reference herein.
5. Directly owned by GECEI. Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. See Exhibit 99.1, incorporated by reference herein.
Remarks:
Exhibits 24.1, 24.2 and Exhibit 99.1, incorporated by reference herein.
/s/ Elizabeth A. Newell, Assistant Secretary/NBC 06/28/2006
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
                                                                    Exhibit 24.1
                                                                    ------------

                                POWER OF ATTORNEY

     The undersigned, General Electric Capital Services, Inc., a Delaware
corporation (hereinafter referred to as the "Corporation") does hereby make,
constitute and appoint the persons listed below as the Corporation's true and
lawful agent and attorney-in-fact (hereinafter referred to as the "Attorney") to
act either together or alone in the name and on behalf of the Corporation for
and with respect to the matters hereinafter described.

Name of Attorney:

              Michael A. Gaudino                       John W. Campo, Jr.
              James C. Ungari                          Barbara Gould
              Preston H. Abbott                        Barbara Daniele
              Barbara A. Lane                          Alex Urquhart
              Alan Lewis                               Amy Fisher
              Michael Pastore                          Mark Kaplaw
              Ronald Herman                            Eileen Brumback
              Frank Ertl                               Carlos Carrasquillo

     Each Attorney shall have the power and authority to do the following:

     To execute and deliver any Schedule 13D, Schedule 13G or Forms 3, 4 and 5
     or any amendments thereto required to be filed with the Securities and
     Exchange Commission under the Securities Exchange Act of 1934 on behalf of
     the Corporation with regard to any securities owned by the Corporation,
     General Electric Capital Corporation or any of their subsidiaries.

     And, in connection with the foregoing, to execute and deliver all
documents, acknowledgments, consents and other agreements and to take such
further action as may be necessary or convenient for the Corporation in order to
more effectively carry out the intent and purpose of the foregoing.

     Agreements, commitments, documents, instruments and other writings executed
by the Attorney in accordance with the terms hereof shall be binding upon the
Corporation without attestation and without affixation of the seal of the
Corporation. The Power of Attorney conferred hereby shall not be delegable by
any Attorney. The Attorney shall serve without compensation for acting in the
capacity of agent and attorney-in-fact hereunder.

     Unless revoked by the Corporation, this Power of Attorney shall be governed
under the laws of the State of New York and the authority of the Attorney
hereunder shall terminate on December 31, 2006.

     This Power of Attorney supersedes in its entirety the Power of Attorney
granted by the Corporation on February 7, 2005 that was scheduled to expire on
December 31, 2005.

     IN WITNESS WHEREOF, the Corporation has caused the Power of Attorney to be
executed, attested and its corporate seal to be affixed pursuant to authority
granted by the Corporation's board of directors, as of the 1st day of January
2006.


                                   General Electric Capital Services, Inc.

         (Corporate Seal)
                                   By:  /s/ Brian T. Mcananey
                                        ----------------------------------------
                                        Brian T. McAnaney, Vice President,
                                        General Counsel and Secretary

Attest:


- -----------------------------
Assistant Secretary
                                                                    Exhibit 24.2
                                                                    ------------


                                POWER OF ATTORNEY

     The undersigned, General Electric Company, a Delaware corporation
(hereinafter referred to as the "Corporation") does hereby make, constitute and
appoint the persons listed below as the Corporation's true and lawful agent and
attorney-in-fact (hereinafter referred to as the "Attorney") to act either
together or alone in the name and on behalf of the Corporation for and with
respect to the matters hereinafter described.

Name of Attorney:
              Michael A. Gaudino                       John W. Campo, Jr.
              James C. Ungari                          Barbara Gould
              Preston H. Abbott                        Barbara Daniele
              Barbara A. Lane                          Alex Urquhart
              Alan Lewis                               Amy Fisher
              Michael Pastore                          Mark Kaplaw
              Ronald Herman                            Eileen Brumback
              Frank Ertl                               Carlos Carrasquillo

     Each Attorney shall have the power and authority to do the following:

     To execute and deliver any Schedule 13D, Schedule 13G or Forms 3, 4 and 5
     or any amendments thereto required to be filed with the Securities and
     Exchange Commission under the Securities Exchange Act of 1934 on behalf of
     the Corporation with regard to any securities owned by the Corporation,
     General Electric capital Corporation or any of their subsidiaries.

     And, in connection with the foregoing, to execute and deliver all
documents, acknowledgments, consents and other agreements and to take such
further action as may be necessary or convenient for the Corporation in order to
more effectively carry out the intent and purpose of the foregoing.

     Agreements, commitments, documents, instruments and other writings executed
by the Attorney in accordance with the terms hereof shall be binding upon the
Corporation without attestation and without affixation of the seal of the
Corporation. The Power of Attorney conferred hereby shall not be delegable by
any Attorney. The Attorney shall serve without compensation for acting in the
capacity of agent and attorney-in-fact hereunder.

     Unless revoked by the Corporation, this Power of Attorney shall be governed
under the laws of the State of New York and the authority of the Attorney
hereunder shall terminate on December 31, 2006.

     This Power of Attorneys supersedes in its entirety the Power of Attorney
granted by the Corporation on February 7, 2005 that was scheduled to expire on
December 31, 2005.

     IN WITNESS WHEREOF, the Corporation has caused the Power of Attorney to be
executed, attested and its corporate seal to be affixed pursuant to authority
granted by the Corporation's board of directors, as of the 1st day of January
2006.


                                                     General Electric Company
         (Corporate Seal)
                                                     By: /s/ Philip D. Ameen
                                                         -----------------------
                                                         Philip D. Ameen
                                                         Vice President

Attest:
- -----------------------------
Assistant Secretary

                                                                    Exhibit 99.1
                                                                    ------------


                             Joint Filer Information
                             -----------------------

Name of Joint Filer:                            National Broadcasting Company
                                                 Holding, Inc.

Address of Joint Filer:                         30 Rockefeller Plaza
                                                        New York, NY  10012

Relationship of Joint Filer to Issuer:          Other (1)

Issuer Name and Ticker or Trading Symbol:       ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):                6/26/2006

Designated Filer:                               NBC Universal, Inc.

Signature:

NATIONAL BROADCASTING COMPANY HOLDING, INC.


By  /s/ Elizabeth A. Newell
   ----------------------------------
    Name:  Elizabeth A. Newell
    Title: Assistant Secretary

June 28, 2006
Date

(1) GE Capital Equity Investments, Inc. is a subsidiary of General Electric
Capital Corporation, which is a subsidiary of General Electric Capital Services,
Inc., which is a subsidiary of General Electric Company. NBC Universal, Inc. is
a subsidiary of National Broadcasting Company Holding, Inc., which is a
subsidiary of General Electric Company. National Broadcasting Company Holding,
Inc. disclaims beneficial ownership of all equity securities of the Issuer, and
the filing of this Form shall not be deemed an admission that National
Broadcasting Company Holding, Inc. is the beneficial owner of any equity
securities of the Issuer for the purpose of Section 16 or any other purpose.





                                       1




                             Joint Filer Information
                             -----------------------

Name of Joint Filer:                        GE Capital Equity Investments, Inc.

Address of Joint Filer:                     120 Long Ridge Road
                                            Stamford, Connecticut  06927

Relationship of Joint Filer to Issuer:      10% Owner

Issuer Name and Ticker or Trading Symbol:   ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):            6/26/2006

Designated Filer:                           NBC Universal, Inc.

Signature:

GE CAPITAL EQUITY INVESTMENTS, INC.


By:  /s/ John W. Campo, Jr.
   ----------------------------------
    Name: John W. Campo, Jr.
    Title: Managing Director

June 28, 2006
Date

GE Capital Equity Investments, Inc. is a subsidiary of General Electric Capital
Corporation, which is a subsidiary of General Electric Capital Services, Inc.,
which is a subsidiary of General Electric Company. NBC Universal, Inc. is a
subsidiary of National Broadcasting Company Holding, Inc., which is a subsidiary
of General Electric Company. GE Capital Equity Investments, Inc. disclaims
beneficial ownership of all securities reported on this Form except to the
extent of its pecuniary interest.


                                       2





                             Joint Filer Information
                             -----------------------

Name of Joint Filer:                        General Electric Capital Corporation

Address of Joint Filer:                     260 Long Ridge Road
                                            Stamford, Connecticut 06927

Relationship of Joint Filer to Issuer:      10% Owner

Issuer Name and Ticker or Trading Symbol:   ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):            6/26/2006

Designated Filer:                           NBC Universal, Inc.

Signature:

GENERAL ELECTRIC CAPITAL CORPORATION


By:  /s/ John W. Campo, Jr.
   ----------------------------------
    Name: John W. Campo, Jr.
    Title: Assistant Secretary

June 28, 2006
Date

GE Capital Equity Investments, Inc. is a subsidiary of General Electric Capital
Corporation, which is a subsidiary of General Electric Capital Services, Inc.,
which is a subsidiary of General Electric Company. NBC Universal, Inc. is a
subsidiary of National Broadcasting Company Holding, Inc., which is a subsidiary
of General Electric Company. General Electric Capital Corporation disclaims
beneficial ownership of all securities reported on this Form except to the
extent of its pecuniary interest.



                                       3




                             Joint Filer Information
                             -----------------------

Name of Joint Filer:                       General Electric Capital
                                                 Services, Inc.

Address of Joint Filer:                    260 Long Ridge Road
                                           Stamford, Connecticut 06927

Relationship of Joint Filer to Issuer:     Other (1)

Issuer Name and Ticker or Trading Symbol:  ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):           6/26/2006

Designated Filer:                          NBC Universal, Inc.

Signature:

GENERAL ELECTRIC CAPITAL SERVICES, INC.


By:  /s/ John W. Campo, Jr.
   ----------------------------------
    Name: John W. Campo, Jr.
    Title:  Attorney-in-fact

June 28, 2006
Date

(1) GE Capital Equity Investments, Inc. is a subsidiary of General Electric
Capital Corporation, which is a subsidiary of General Electric Capital Services,
Inc., which is a subsidiary of General Electric Company. NBC Universal, Inc. is
a subsidiary of National Broadcasting Company Holding, Inc., which is a
subsidiary of General Electric Company. General Electric Capital Services, Inc.
disclaims beneficial ownership of all equity securities of the Issuer, and the
filing of this Form shall not be deemed an admission that General Electric
Capital Services, Inc. is the beneficial owner of any equity securities of the
Issuer for the purpose of Section 16 or any other purpose.




                                       4






                             Joint Filer Information
                             -----------------------

Name of Joint Filer:                          General Electric Company

Address of Joint Filer:                       3135 Easton Turnpike
                                              Fairfield, Connecticut 06431

Relationship of Joint Filer to Issuer:        Other (1)

Issuer Name and Ticker or Trading Symbol:     ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):              6/26/2006

Designated Filer:                             NBC Universal, Inc.

Signature:

GENERAL ELECTRIC COMPANY


By:  /s/ John W. Campo, Jr.
   ----------------------------------
    Name: John W. Campo, Jr.
    Title: Attorney-in-fact

June 28, 2006
Date

(1) GE Capital Equity Investments, Inc. is a subsidiary of General Electric
Capital Corporation, which is a subsidiary of General Electric Capital Services,
Inc., which is a subsidiary of General Electric Company. NBC Universal, Inc. is
a subsidiary of National Broadcasting Company Holding, Inc., which is a
subsidiary of General Electric Company. General Electric Company disclaims
beneficial ownership of all equity securities of the Issuer, and the filing of
this Form shall not be deemed an admission that General Electric Company is the
beneficial owner of any equity securities of the Issuer for the purpose of
Section 16 or any other purpose.




                                       5