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SEC FORM 4 SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940 		 
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
GE CAPITAL EQUITY INVESTMENTS INC
(Last) (First) (Middle)
120 LONG RIDGE RD
(Street)
STAMFORD CT 06927
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
VALUEVISION MEDIA INC [ VVTV ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
02/11/2005
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/11/2005 S 2,000,000 D $13.75 8,674,418 D(1)
Common Stock 101,509 D(2)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
1. Name and Address of Reporting Person*
GE CAPITAL EQUITY INVESTMENTS INC
(Last) (First) (Middle)
120 LONG RIDGE RD
(Street)
STAMFORD CT 06927
(City) (State) (Zip)
1. Name and Address of Reporting Person*
National Broadcasting CO Holding, Inc.
(Last) (First) (Middle)
30 ROCKEFELLER PLAZA
(Street)
NEW YORK NY 10012
(City) (State) (Zip)
1. Name and Address of Reporting Person*
NBC Universal, Inc.
(Last) (First) (Middle)
30 ROCKEFELLER PLAZA
(Street)
NEW YORK NY 10112
(City) (State) (Zip)
1. Name and Address of Reporting Person*
GENERAL ELECTRIC CAPITAL CORP
(Last) (First) (Middle)
260 LONG RIDGE RD
(Street)
STAMFORD CT 06927
(City) (State) (Zip)
1. Name and Address of Reporting Person*
GENERAL ELECTRIC CAPITAL SERVICES INC/CT
(Last) (First) (Middle)
260 LONG RIDGE RD
(Street)
STAMFORD CT 06927
(City) (State) (Zip)
1. Name and Address of Reporting Person*
GENERAL ELECTRIC CO
(Last) (First) (Middle)
3135 EASTON TURNPIKE
(Street)
FAIRFIELD CT 06431
(City) (State) (Zip)
Explanation of Responses:
1. Directly owned by GE Capital Equity Investments, Inc. ("GECEI"). Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. Also indirectly owned by NBC Universal, Inc. ("NBC") because of an agreement between GECEI and NBC regarding allocation of investment proceeds. GECEI, GE Capital and NBC disclaim beneficial ownership of such securities except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein.
2. Directly owned by NBC.
Ronald J. Herman, Jr., President/GECEI 02/15/2005
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
                                                                  Exhibit 99.1

                             Joint Filer Information
                             -----------------------


Name of Joint Filer:                         National Broadcasting Company
                                              Holding, Inc.

Address of Joint Filer:                      30 Rockefeller Plaza
                                             New York, NY  10012

Relationship of Joint Filer to Issuer:       Other (1)

Issuer Name and Ticker or Trading Symbol:    ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):             2/11/2005

Designated Filer:                            GE Capital Equity Investments, Inc.


SIGNATURE:

NATIONAL BROADCASTING COMPANY HOLDING, INC.

By: Elizabeth A. Newell
    -------------------------------------
    Name: Elizabeth A. Newell
    Title: Assistant Secretary


February 15, 2005
- -----------------
Date


(1) GE Capital Equity Investments, Inc. is a subsidiary of General Electric
Capital Corporation, which is a subsidiary of General Electric Capital Services,
Inc., which is a subsidiary of General Electric Company. NBC Universal, Inc. is
a subsidiary of National Broadcasting Company Holding, Inc., which is a
subsidiary of General Electric Company. National Broadcasting Company Holding,
Inc. disclaims beneficial ownership of all equity securities of the Issuer, and
the filing of this Form shall not be deemed an admission that National
Broadcasting Company Holding, Inc. is the beneficial owner of any equity
securities of the Issuer for the purpose of Section 16 or any other purpose.





                             Joint Filer Information
                             -----------------------


Name of Joint Filer:                        NBC Universal, Inc.

Address of Joint Filer:                     30 Rockefeller Plaza
                                            New York, NY 10012

Relationship of Joint Filer to Issuer:      10% Owner

Issuer Name and Ticker or Trading Symbol:   ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):            2/11/2005

Designated Filer:                           GE Capital Equity Investments, Inc.


SIGNATURE:

NBC UNIVERSAL, INC.


By: Elizabeth A. Newell
    -------------------------------------
    Name: Elizabeth A. Newell
    Title: Assistant Secretary


February 15, 2005
- -----------------
Date


GE Capital Equity Investments, Inc. is a subsidiary of General Electric Capital
Corporation, which is a subsidiary of General Electric Capital Services, Inc.,
which is a subsidiary of General Electric Company. NBC Universal, Inc. is a
subsidiary of National Broadcasting Company Holding, Inc., which is a subsidiary
of General Electric Company. NBC Universal, Inc. disclaims beneficial ownership
of all securities reported on this Form except to the extent of its pecuniary
interest.




                             Joint Filer Information
                             -----------------------


Name of Joint Filer:                        General Electric Capital Corporation

Address of Joint Filer:                     260 Long Ridge Road
                                            Stamford, Connecticut 06927

Relationship of Joint Filer to Issuer:      10% Owner

Issuer Name and Ticker or Trading Symbol:   ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):            2/11/2005

Designated Filer:                           GE Capital Equity Investments, Inc.


SIGNATURE:

GENERAL ELECTRIC CAPITAL CORPORATION


By: Ronald J. Herman, Jr.
    -------------------------------------
    Name: Ronald J. Herman, Jr.
    Title: Vice President


February 15, 2005
- -----------------
Date




                             Joint Filer Information
                             -----------------------


Name of Joint Filer:                        General Electric Capital
                                             Services, Inc.

Address of Joint Filer:                     260 Long Ridge Road
                                            Stamford, Connecticut 06927

Relationship of Joint Filer to Issuer:      Other (1)

Issuer Name and Ticker or Trading Symbol:   ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):            2/11/2005

Designated Filer:                           GE Capital Equity Investments, Inc.


SIGNATURE:

GENERAL ELECTRIC CAPITAL SERVICES, INC.


By: Ronald J. Herman, Jr.
    -------------------------------------
    Name: Ronald J. Herman, Jr.
    Title:  Attorney-in-fact


February 15, 2005
- -----------------
Date


(1) GE Capital Equity Investments, Inc. is a subsidiary of General Electric
Capital Corporation, which is a subsidiary of General Electric Capital Services,
Inc., which is a subsidiary of General Electric Company. NBC Universal, Inc. is
a subsidiary of National Broadcasting Company Holding, Inc., which is a
subsidiary of General Electric Company. General Electric Capital Services, Inc.
disclaims beneficial ownership of all equity securities of the Issuer, and the
filing of this Form shall not be deemed an admission that General Electric
Capital Services, Inc. is the beneficial owner of any equity securities of the
Issuer for the purpose of Section 16 or any other purpose.




                             Joint Filer Information
                             -----------------------


Name of Joint Filer:                         General Electric Company

Address of Joint Filer:                      3135 Easton Turnpike
                                             Fairfield, Connecticut 06431

Relationship of Joint Filer to Issuer:       Other (1)

Issuer Name and Ticker or Trading Symbol:    ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):             2/11/2005

Designated Filer:                            GE Capital Equity Investments, Inc.


SIGNATURE:

GENERAL ELECTRIC COMPANY


By: Ronald J. Herman, Jr.
    -------------------------------------
    Name: Ronald J. Herman, Jr.
    Title: Attorney-in-fact


February 15, 2005
- -----------------
Date


(1) GE Capital Equity Investments, Inc. is a subsidiary of General Electric
Capital Corporation, which is a subsidiary of General Electric Capital Services,
Inc., which is a subsidiary of General Electric Company. NBC Universal, Inc. is
a subsidiary of National Broadcasting Company Holding, Inc., which is a
subsidiary of General Electric Company. General Electric Company disclaims
beneficial ownership of all equity securities of the Issuer, and the filing of
this Form shall not be deemed an admission that General Electric Company is the
beneficial owner of any equity securities of the Issuer for the purpose of
Section 16 or any other purpose.