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SEC FORM 4 SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
 
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
NBC Universal, Inc.

(Last) (First) (Middle)
30 ROCKEFELLER PLAZA

(Street)
NEW YORK NY 10112

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
VALUEVISION MEDIA INC [ VVTV ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
04/07/2004
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 04/07/2004 X(3) 200,000 A $8.288 200,000 D(1)
Common Stock 04/07/2004 S(3) 98,491 D $16.83 101,509 D(1)
Common Stock 10,674,418 I FN(2)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Distributor Warrant (right to buy) $8.288 04/07/2004 X 200,000 (4) (4) Common Stock 200,000 (5) 1,250,000 D(1)
1. Name and Address of Reporting Person*
NBC Universal, Inc.

(Last) (First) (Middle)
30 ROCKEFELLER PLAZA

(Street)
NEW YORK NY 10112

(City) (State) (Zip)
1. Name and Address of Reporting Person*
National Broadcasting CO Holding, Inc.

(Last) (First) (Middle)
30 ROCKEFELLER PLAZA

(Street)
NEW YORK NY 10012

(City) (State) (Zip)
1. Name and Address of Reporting Person*
GE CAPITAL EQUITY INVESTMENTS INC

(Last) (First) (Middle)
120 LONG RIDGE RD

(Street)
STAMFORD CT 06927

(City) (State) (Zip)
1. Name and Address of Reporting Person*
GENERAL ELECTRIC CAPITAL CORP

(Last) (First) (Middle)
260 LONG RIDGE RD

(Street)
STAMFORD CT 06927

(City) (State) (Zip)
1. Name and Address of Reporting Person*
GENERAL ELECTRIC CAPITAL SERVICES INC/CT

(Last) (First) (Middle)
260 LONG RIDGE RD

(Street)
STAMFORD CT 06927

(City) (State) (Zip)
1. Name and Address of Reporting Person*
GENERAL ELECTRIC CO

(Last) (First) (Middle)
3135 EASTON TURNPIKE
W3M

(Street)
FAIRFIELD CT 06828

(City) (State) (Zip)
Explanation of Responses:
1. Directly owned by NBC Universal, Inc. ("NBC").
2. Directly owned by GE Capital Equity Investments, Inc. ("GECEI"). Indirectly owned by General Electric Capital Corporation ("GE Capital") because, among other things, GECEI is a wholly-owned subsidiary of GE Capital. Also indirectly owned by NBC because of an agreement between GECEI and NBC regarding allocation of investment proceeds. GECEI, GE Capital and NBC disclaim beneficial ownership of such securities except to the extent of their respective pecuniary interest. See Exhibit 99.1, incorporated by reference herein.
3. Partial exercise of the Distributor Warrant in a cashless manner with Issuer.
4. Vests in three tranches: 4/22/99 - 200,000 shares; 4/22/00 - an additional 125,000 shares; and 11/16/00 - an additional 1,125,000 shares. Expiration date as to: first tranche - 4/22/04; second tranche - 4/22/05; and third tranche - 11/16/05.
5. Not applicable.
Remarks:
See Exhibits 24.1, 24.2 , 24.3 and 99.1 incorporated herein by reference.
/s/ Elizabeth A. Newell, Assistant Secretary 08/30/2004
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
                                                                    Exhibit 24.1

                                POWER OF ATTORNEY

           The undersigned, General Electric Capital Services, Inc, a Delaware
corporation (hereinafter referred to as the "Corporation") does hereby make,
constitute and appoint the persons listed below as the Corporation's true and
lawful agent and attorney-in-fact (hereinafter referred to as the "Attorney") to
act either together or alone in the name and on behalf of the Corporation for
and with respect to the matters hereinafter described.

Name of Attorney:

                     Michael A. Gaudino         Barbara J. Gould
                     James Ungari               Peter J. Muniz
                     Preston Abbott             Robert L. Lewis
                     Barbara Lane               Wendy E. Ormond
                     Leon E. Roday              Amy Fisher
                     Mark F. Mylon              Nelson Gonzalez
                     Ward Bobitz                Ricardo Silva
                     Patricia Merrill           Michael E. Pralle
                     John L. Flannery           Joseph E. Parson
                     Ronald Herman              Mark D. Kaplow
                     Frank Ertl                 Stewart Koenigsberg
                     Kevin Korsh


           Each Attorney shall have the power and authority to do the following:

           To execute and deliver any Schedule 13D, Schedule 13G or Forms 3, 4
and 5 or any amendments thereto required to be filed with the Securities and
Exchange Commission under the Securities Exchange Act of 1934 on behalf of the
Corporation with regard to any securities owned by the Corporation, General
Electric Capital Corporation or any of their subsidiaries.

           And, in connection with the foregoing, to execute and deliver all
documents, acknowledgments, consents and other agreements and to take such
further action as may be necessary or convenient for the Corporation in order to
more effectively carry out the intent and purpose of the foregoing.

           Agreements, commitments, documents, instruments and other writings
executed by the Attorney in accordance with the terms hereof shall be binding
upon the Corporation without attestation and without affixation of the seal of
the Corporation. The Power of Attorney conferred hereby shall not be delegable
by any Attorney. The Attorney shall serve without compensation for acting in the
capacity of agent and attorney-in-fact hereunder.

           Unless sooner revoked by the Corporation, this Power of Attorney
shall be governed under the laws of the State of New York and the authority of
the Attorney hereunder shall terminate on November 15, 2004.

           This Power of Attorney supersedes in its entirety the Power of
Attorney granted by the Corporation on March 13, 2002 that was scheduled to
expire on March 31, 2004.

           IN WITNESS WHEREOF, the Corporation has caused this Power of Attorney
to be executed, attested and its corporate seal to be affixed pursuant to
authority granted by the Corporation's board of directors, as of the 26th day of
November, 2003.

                                      General Electric Capital Services, Inc.
(Corporate Seal)
                                      By:   /s/  Philip D. Ameen
                                            ------------------------------------
                                            Brian T. McAnaney, Vice President,
                                            General Counsel and Secretary
Attest:

/s/ J. Keith Morgan
- ------------------------------------
J. Keith Morgan, Attesting Secretary

                                                                    Exhibit 24.2

                                POWER OF ATTORNEY

           The undersigned, General Electric Company, a New York corporation
(hereinafter referred to as the "Corporation") does hereby make, constitute and
appoint the persons listed below as the Corporation's true and lawful agent and
attorney-in-fact (hereinafter referred to as the "Attorney") to act either
together or alone in the name and on behalf of the Corporation for and with
respect to the matters hereinafter described.

Name of Attorney:

                    Kathryn A. Cassidy         Barbara J. Gould
                    Peter J. Muniz             Robert L. Lewis
                    Leon E. Roday              Ronald Herman
                    Frank Ertl                 Wendy E. Ormond
                    Ward Bobitz                Amy Fisher
                    Patricia Merrill           Mark F. Mylon
                    Michael A. Gaudino         Ricardo Silva
                    Nelson Gonzalez            Michael E. Pralle
                    Preston Abbott             Mark D. Kaplow
                    Barbara Lane               Kevin Korsh
                    Joseph E. Parson
                    James Ungari
                    Stewart Koenigsberg
                    John L. Flannery

           Each Attorney shall have the power and authority to do the following:

           To execute and deliver any Schedule 13D, Schedule 13G or Forms 3, 4
and 5 or any amendments thereto required to be filed with the Securities and
Exchange Commission under the Securities Exchange Act of 1934 on behalf of the
Corporation with regard to any securities owned by General Electric Capital
Services, Inc., General Electric Capital Corporation or any of their
subsidiaries.

           And, in connection with the foregoing, to execute and deliver all
documents, acknowledgments, consents and other agreements and to take such
further action as may be necessary or convenient for the Corporation in order to
more effectively carry out the intent and purpose of the foregoing.

           Agreements, commitments, documents, instruments and other writings
executed by the Attorney in accordance with the terms hereof shall be binding
upon the Corporation without attestation and without affixation of the seal of
the Corporation. The Power of Attorney conferred hereby shall not be delegable
by any Attorney. The Attorney shall serve without compensation for acting in the
capacity of agent and attorney-in-fact hereunder.

           Unless sooner revoked by the Corporation, this Power of Attorney
shall be governed under the laws of the State of New York and the authority of
the Attorney hereunder shall terminate on November 15, 2004.

           This Power of Attorney supersedes in its entirety the Power Of
Attorney granted by the Corporation on March 12, 2002 that was scheduled to
expire on March 31, 2004.

           IN WITNESS WHEREOF, the Corporation has caused this Power of Attorney
to be executed, attested and its corporate seal to be affixed pursuant to
authority granted by the Corporation's board of directors, as of the 16th day of
December, 2003.

                                          General Electric Company
(Corporate Seal)
                                          By:  /s/  Philip D. Ameen
                                               ---------------------------------
                                               Philip D. Ameen, Vice President
Attest:

/s/ Robert E. Healing
- --------------------------------------
Robert E. Healing, Attesting Secretary

                                                                    Exhibit 24.3

                                POWER OF ATTORNEY

           The undersigned, General Electric Capital Corporation, a Delaware
corporation (hereinafter referred to as the "Corporation") does hereby make,
constitute and appoint the persons listed below as the Corporation's true and
lawful agent and attorney-in-fact (hereinafter referred to as the "Attorney") to
act either together or alone in the name and on behalf of the Corporation for
and with respect to the matters hereinafter described.

Name of Attorney:

                   Ronald J. Herman
                   Frank Ertl
                   John W. Campo, Jr.


           Each Attorney shall have the power and authority to do the following:

                    To execute and deliver any and all agreements,
               acknowledgments, consents, letters, undertakings, certificates,
               notices, receipts, or other documents or instruments on behalf of
               the Corporation as may in the discretion of the attorney be
               necessary or desirable in connection with transactions involving
               the Corporation and to take such further action as may be
               necessary or convenient for the Corporation in order to more
               effectively carry out the intent and purpose of the foregoing.

               To execute and deliver any Schedule 13D, Schedule 13G or Forms 3,
               4 and 5 or any amendments thereto required to be filed with the
               U.S. Securities and Exchange Commission under the Securities
               Exchange Act of 1934 on behalf of the Corporation with regard to
               any securities owned by the Corporation or any of its
               subsidiaries and, in connection with the foregoing, to execute
               and deliver all documents, acknowledgments, consents and other
               documents and to take such further action as may be necessary or
               convenient for the Corporation in order to more effectively carry
               out the intent and purpose of the foregoing.

           Agreements, commitments, documents, instruments and other writings
executed by the Attorney in accordance with the terms hereof shall be binding
upon the Corporation without attestation and without affixation of the seal of
the Corporation. The Power of Attorney conferred hereby shall not be delegable
by any Attorney. The Attorney shall serve without compensation for acting in the
capacity of agent and attorney-in-fact hereunder.

           Unless revoked by the Corporation, this Power of Attorney shall be
governed under the laws of the State of New York and the authority of the
Attorney hereunder shall terminate on April 15, 2006.

           IN WITNESS WHEREOF, the Corporation has caused this Power of Attorney
to be executed, attested and its corporate seal to be affixed pursuant to
authority granted by the Corporation's board of directors, as of the 22nd day of
April, 2004.

                                General Electric Capital Corporation
(Corporate Seal)
                                By:   /s/  Brian T. McAnaney
                                      ------------------------------------------
                                      Name: Brian T. McAneney
                                      Title:  Vice President and General Counsel
Attest:

/s/ John W. Campo, Jr.
- ---------------------------------------
John W. Campo, Jr., Attesting Secretary

                                                                    Exhibit 99.1
                                                                    ------------

Name and Address of Reporting Person:            NBC Universal, Inc.
                                                 30 Rockefeller Plaza
                                                 New York, NY  10012

Issuer Name and Ticker or Trading Symbol:        ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):                 4/7/2004


Explanation of Reponses:
- ------------------------

(1)   Directly owned by NBC Universal, Inc. ("NBC").

(2)   Directly owned by GE Capital Equity Investments, Inc. ("GECEI").
      Indirectly owned by General Electric Capital Corporation ("GE Capital")
      because, among other things, GECEI is a wholly-owned subsidiary of GE
      Capital. Also indirectly owned by NBC because of an agreement between
      GECEI and NBC regarding allocation of investment proceeds. GECEI, GE
      Capital and NBC disclaim beneficial ownership of such securities except to
      the extent of their respective pecuniary interest. See Exhibit 99.1,
      incorporated by reference herein.

(3)   Partial exercise of the Distributor Warrant in a cashless manner with
      Issuer.

(4)   Vests in three tranches: 4/22/99 - 200,000 shares; 4/22/00 - an additional
      125,000 shares; and 11/16/00 - an additional 1,125,000 shares. Expiration
      date as to: first tranche - 4/22/04; second tranche - 4/22/05; and third
      tranche - 11/16/05.

(5)   Not applicable.






                             Joint Filer Information
                             -----------------------

Name of Joint Filer:                             National Broadcasting Company
                                                 Holding, Inc.

Address of Joint Filer:                          30 Rockefeller Plaza
                                                 New York, NY  10012

Relationship of Joint Filer to Issuer:           Other (1)

Issuer Name and Ticker or Trading Symbol:        ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):                 4/7/2004

Designated Filer:                                NBC Universal, Inc.

SIGNATURE:

NATIONAL BROADCASTING COMPANY HOLDING, INC.


By:  /s/ Elizabeth A. Newell
    -----------------------------------
    Name:   Elizabeth A. Newell
    Title:  Assistant Secretary

August 30, 2004
- ---------------
Date

(1) GE Capital Equity Investments, Inc. is a subsidiary of General Electric
Capital Corporation, which is a subsidiary of General Electric Capital Services,
Inc., which is a subsidiary of General Electric Company. NBC Universal, Inc. is
a subsidiary of National Broadcasting Company Holding, Inc., which is a
subsidiary of General Electric Company. National Broadcasting Company Holding,
Inc. disclaims beneficial ownership of all equity securities of the Issuer, and
the filing of this Form shall not be deemed an admission that National
Broadcasting Company Holding, Inc. is the beneficial owner of any equity
securities of the Issuer for the purpose of Section 16 or any other purpose.





                             Joint Filer Information
                             -----------------------

Name of Joint Filer:                         GE Capital Equity Investments, Inc.

Address of Joint Filer:                      120 Long Ridge Road
                                             Stamford, Connecticut 06927

Relationship of Joint Filer to Issuer:       10% Owner

Issuer Name and Ticker or Trading Symbol:    ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):             4/7/2004

Designated Filer:                            NBC Universal, Inc.

SIGNATURE:

GE CAPITAL EQUITY INVESTMENTS, INC.


By:  /s/ Ronald J. Herman, Jr.
    ---------------------------------
    Name:   Ronald J. Herman, Jr.
    Title:  President

August 30, 2004
- ----------------
Date

GE Capital Equity Investments, Inc. is a subsidiary of General Electric Capital
Corporation, which is a subsidiary of General Electric Capital Services, Inc.,
which is a subsidiary of General Electric Company. NBC Universal, Inc. is a
subsidiary of National Broadcasting Company Holding, Inc., which is a subsidiary
of General Electric Company. GE Capital Equity Investments, Inc. disclaims
beneficial ownership of all securities reported on this Form except to the
extent of its pecuniary interest.





                             Joint Filer Information
                             -----------------------

Name of Joint Filer:                        General Electric Capital Corporation

Address of Joint Filer:                     260 Long Ridge Road
                                            Stamford, Connecticut 06927

Relationship of Joint Filer to Issuer:      10% Owner

Issuer Name and Ticker or Trading Symbol:   ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):            4/7/2004

Designated Filer:                           NBC Universal, Inc.

SIGNATURE:

GENERAL ELECTRIC CAPITAL CORPORATION


By:   /s/ Ronald J. Herman, Jr.
   ----------------------------------
    Name:   Ronald J. Herman, Jr.
    Title:  Attorney-in-fact

August 30, 2004
- ---------------
Date





                             Joint Filer Information
                             -----------------------

Name of Joint Filer:                             General Electric Capital
                                                 Services, Inc.

Address of Joint Filer:                          260 Long Ridge Road
                                                 Stamford, Connecticut 06927

Relationship of Joint Filer to Issuer:           Other (1)

Issuer Name and Ticker or Trading Symbol:        ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):                 4/7/2004

Designated Filer:                                NBC Universal, Inc.

SIGNATURE:

GENERAL ELECTRIC CAPITAL SERVICES, INC.


By:  /s/ Ronald J. Herman, Jr.
    -----------------------------------
    Name:  Ronald J. Herman, Jr.
    Title: Attorney-in-fact

August 30, 2004
- ---------------
Date

(1) GE Capital Equity Investments, Inc. is a subsidiary of General Electric
Capital Corporation, which is a subsidiary of General Electric Capital Services,
Inc., which is a subsidiary of General Electric Company. NBC Universal, Inc. is
a subsidiary of National Broadcasting Company Holding, Inc., which is a
subsidiary of General Electric Company. General Electric Capital Services, Inc.
disclaims beneficial ownership of all equity securities of the Issuer, and the
filing of this Form shall not be deemed an admission that General Electric
Capital Services, Inc. is the beneficial owner of any equity securities of the
Issuer for the purpose of Section 16 or any other purpose.




                             Joint Filer Information
                             -----------------------

Name of Joint Filer:                             General Electric Company

Address of Joint Filer:                          3135 Easton Turnpike
                                                 Fairfield, Connecticut 06431

Relationship of Joint Filer to Issuer:           Other (1)

Issuer Name and Ticker or Trading Symbol:        ValueVision Media, Inc. (VVTV)

Date of Earliest Transaction Required
to be Reported (Month/Day/Year):                 4/7/2004

Designated Filer:                                NBC Universal, Inc.

SIGNATURE:

GENERAL ELECTRIC COMPANY


By:  /s/ Ronald J. Herman, Jr.
    -----------------------------
    Name:  Ronald J. Herman, Jr.
    Title: Attorney-in-fact

August 30, 2004
- ---------------
Date

(1) GE Capital Equity Investments, Inc. is a subsidiary of General Electric
Capital Corporation, which is a subsidiary of General Electric Capital Services,
Inc., which is a subsidiary of General Electric Company. NBC Universal, Inc. is
a subsidiary of National Broadcasting Company Holding, Inc., which is a
subsidiary of General Electric Company. General Electric Company disclaims
beneficial ownership of all equity securities of the Issuer, and the filing of
this Form shall not be deemed an admission that General Electric Company is the
beneficial owner of any equity securities of the Issuer for the purpose of
Section 16 or any other purpose.